28 Sep SA’s Top Sustainable Fashion Brands
With fast fashion’s focus on cheap and trendy cat walk-inspired clothing, the fashion industry has acquired a reputation for being unsustainable and wasteful. Did you know that almost 60% of all clothing manufactured is disposed of within a year of production? And we’re not talking about donations – most of the garments end up in landfill or are incinerated.
Fortunately, there are designers and business owners out there that aspire to change this. With this shift in focus, we are seeing brands emerge that create beautiful clothing in a sustainable and ethical manner.
We’re taking a (proudly South African) look at some of SA’s Sustainable Fashion Brands:
In their own words, The Joinery believe in “being kind to the planet and fair to our people”. They collaborate with local artisans and designers to create high-end design pieces with an African twist. The use of sustainable fabrics like Tencel, Linen, Rayon and Hemp, ensure that their carbon footprint remains light. They also sport an entire range of bags and accessories made from 100% recycled plastic. On top of using sustainable materials, The Joinery also aims to have most items made by hand by employing female fair trade sewing cooperatives from local townships.
Created by two environmentally conscious CT-based girls, Spiritgirl specializes in the manufacture of yoga pants, bodysuit rash vests and crop tops. The entire range is made from recycled plastic bottles (PET) and designed to be breathable, comfortable and moisture-absorbent. The brand is currently giving 10% of the proceeds from their I Am Water and Angel Fish Range towards the I Am Water Ocean Conservancy.
With their mantra “What you wrap around your body is a reflection of your soul”, Fundudzi certainly is a brand to keep your eye on. Fashion entrepreneur, Craig Jacobs, was inspired by the famous quote “Be the change you wish to see”, when he formed Fundudzi back in 2004. The brand achieves sustainability by using locally sourced bamboo, soy, cashmere and corn from rural communities. Fundudzi also imports organic cotton from Lesotho and collaborates with local artisans.
Environmental awareness, ethical trading and integrity underpins Sitting Pretty’s philosophy. All apparel is designed and manufacture in Cape Town and made using sustainable fibres like hemp and organic cotton.